What’s new in the NAPMA Sounds of Success CD and NAPMA Innovations DVD?

Hey there.
I wanted to clue everyone in on the great content we a releasing in this latest NAPMA package.

This month on the sounds of success, we get to listen to a fascinating discussion on the mind set of an entrepreneur, As Inner circle and peak performer coach Lee Milteer Interviews best selling author Gene Landrum, who among his many accomplishment, created Chuck E. Cheese.

Also, in one tragic case study we share the shocking but true story of NAPMA member Casey Estees who lost her school when an employee was accused of child molestation.

On the NAPMA Innovations DVD, We bring you a special Science of Sparring session that was conducted at the recent extreme success academy by fighting legend Joe Lewis. In this segment Mister Lewis introduced rhythm sets for teaching effective footwork, body movement and head movement to your students as part of the warm-up portion of class. He also talked at length about his deeply felt philosophies about the martial arts, fighting, and teaching. This segment also features special guest appearances from, 2008 NAPMA lifetime achievement award recipient Jeff Smith, and former recipients Grand Master Jhoon Rhee, and Ernie Reyes Sr.

Then we take you inside a Mile High Karate classroom in Parker Colorado where master of children’s instruction Runolfo Golzolas conducts a class of beginning and intermediate rank children. Just so there is no confusion, some of the students are wearing black belts in this class as a special show of support for the students who are taking their black belt and higher exam later in the week at the Mile High Karate Breckenridge Black Belt retreat. This segment shows a class in progress and teaches many lessons about classroom management, communication, spotlighting, and control of the classroom energy.

At the recent Extreme success academy, In my roll as Director of Martial arts Curriculum I conducted a training session where participant were given 10 minutes each to demonstrate their favorite original classroom training drill. This month we bring you part 2 of this presentation where NAPMA Inner circle member Joe Walker works creative Karate Block and punch combinations with a partner. Then, Instructor Gaspar of Gainsville Florida works some kicks and foot work from the Brazilian style of Capoeira Author Hearns from Cranford, NJ conducts, partner drills drawn from the Philippine style of Arnis.

And as a bonus edge MMA segment this month, we bring you Friday night Kids MMA Sparring from the Pit. With the one and only John Hackleman. The way mister Hacklman conducts this juniors sparring session may not be the ideal fit for many schools when allowing their kids to spar. For some schools, the intensity and contact will increase to quickly in these matches. It is true these are real MMA matches, but there some other interesting take home points that are important to keep in mind. First, the only time sparring of this kind for kids takes place in the school is in this class, one match at a time under the master instructor’s close supervision. Mister Hackleman himself knows all of the fighter very well and chooses each of the match ups. They wear full sized gloves and head gear, the wrestling flooring they are working on is vary safe. Mister Hacklman controls when the match begins and when it ends. The interesting thing is, the intensity and contact go up quickly but many of the matches are jus a few seconds long, with the longer clashes and matches taking place only among the clearly more experiences students who even still fought for less than a minute, This type of format more closely resembles a real encounter.

So this month it’s Rhythm Sets, a spectacular children’s instructor, the ESA Drill-o-Rama and kids MMA Sparring from the pit. And it’s all on the NAPMA Innovations DVD this month.

Four Keys to your Future

Starting this month, NAPMA introduces “The Four Keys to your Future.” In an unprecedented, yearlong series of feature articles, you will learn how to benefit from the new era of the martial arts industry that is upon us.

During each quarter of the year, Martial Arts Professional will focus on one of the four key concepts that will guide you toward a future of amazing growth in enrollments, retention, renewals and student quality.

This month, the series begins with the first of the Four Keys: developing an exit strategy for your career and/or business. Quite simply, you must know where you’re going, if you expect to reach the finish line.

The other Four Keys to your Future are:
2. Building equity in your business.
3. Implementing total school systemization, without re-inventing the wheel.
4. Utilizing economies-of-scale methods to operate at lower cost.

Think of each Key as your means to open another door to your future. It’s a progression of steps—from developing an end goal for your career/business—to building value in your business—to implementing systemization and economies-of-scale methods, to transform the average martial arts school into a highly desirable, marketable asset that will dramatically boost your personal wealth when you sell it.

For many years, and now as NAPMA CEO, Stephen Oliver has brought a sharper clarity to what the future of the martial arts industry will be, and what current instructors and school owners and those who will open schools must do to be a part of that future. His Mile High Karate franchise system is already bringing that future to an ever-growing group of school owners who want the best a martial arts business has to offer.

He has repeatedly stated that, first and foremost, you are faced with a fundamental decision: to hold fast to the school model of the past or join those who are already benefiting from the new model, and create a thriving martial arts business for yourself.

Although there will always be room for hobbyists and volunteer and part-time instructors (and they should be congratulated for what they do), cultural and economic forces are coming to a head. Industry leaders and more and more school owners are finally realizing that a martial arts school is an outstanding business opportunity—one that has been largely unnoticed for decades. This has led to the development of a serious business model that is increasingly becoming the norm.

The pioneers of the new era are those school owners who have already made the transition from part-time and/or mediocre-performing schools to high-grossing businesses. The much higher student quality they’ve achieved (as well as skyrocketing revenues) proves that the “selling out” concept is also old history. Many traditionalists (including this month’s Success Story, Charles Dudley, on page XX) have been able to develop synergistic business models that accommodate both the traditions of their arts and the highest goals of business.

As the martial arts industry transitions to this new era, there are no real impediments to move from where you are today to where you want to be—except, frankly, those in your head. That is why NAPMA has committed so many pages in Martial Arts Professional during the next year—to clear your head, change your mindset and focus your energies on your future, where the success you’ve always deserved is waiting for you.

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In the meantime, I thought you might enjoy this video from a recent closed door meeting with NAPMA CEO Stephen Oliver.

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